Hovis Signs Tom Kerridge As The Face Of Bakers Since 1886

Hovis Signs Tom Kerridge As The Face Of Bakers Since 1886

Bakers Hovis has recruited Michelin starred chef Tom Kerridge to be the face of its Bakers Since 1886 range. The TV chef will appear in adverts from May to support the launch of the new product range that includes white and seeded half cob loaves baked from a 36-hour starter dough, premium burger buns and mature cheddar cheese topped rolls.

iNews reports that Kerridge will be using the burger buns at his restaurant, The Butcher’s Tap & Grill in Marlow, and on the road with The Alfresco Theatre, a dining drive-in experience that features live shows, movies and food from top chefs.

In return, Hovis will be sponsoring The Pirate Ship, Kerridge’s new food and drink podcast, which he will be hosting along with TV presenter Chris Stark. The podcast features a weekly segment where listeners are encouraged to submit their ‘weird and wonderful’ toasted sandwich ideas.

Kerridge said: “For me, Hovis is an iconic British brand that I have loved for years so having this association with them and the opportunity to work on these campaigns is truly exciting.

“There is real synergy between us and I appreciate their attitude, enthusiasm and it’s an honour to be part of the launch of the new Bakers Since 1886 range.”

Nina Shanahan, Hovis head of marketing said the 135-year-old bakery brand was thrilled to partner with Kerridge.

“To have a renowned British chef choose Hovis Premium Burger Buns for their restaurant is a huge honour and it’s testament to the incredible taste and quality of the new range,” she said.

The announcement came as Hovis revealed it would continue to support the Child Food Poverty Task Force by working with Marcus Rashford MBE and Kerridge to provide ‘tasty, accessible recipe inspiration’.

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By | 2021-05-25T13:59:13+00:00 May 25th, 2021|Blog|Comments Off on Hovis Signs Tom Kerridge As The Face Of Bakers Since 1886

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