Why Do We Compare Inventions To Sliced Bread?

Why Do We Compare Inventions To Sliced Bread?

One of the most popular ways to describe any innovation, both in the world of speciality bread suppliers and in the world at large is to call it the “best thing since sliced bread”.

Whilst we would be the very first to admit how amazingly delicious and convenient sliced bread is, it must be said that the reason why the phrase has stuck around for so many years is in no small part ironic.

An Iowan man by the name of Otto Frederick Rohwedder invented the bread slicer, from a prototype made in 1912 until his final design and patent application in 1928. It took so long in no small part because his original prototype burned down.

The Chillicothe Baking Company released the very first sliced loaf, named “Kleen Maid Sliced Bread” and described it as “the greatest forward step in the baking industry since bread was wrapped”.

It was a rather large boast that eventually proved to be true, but initially, customers were rather wary. Bread was traditionally served in loaves, and these new packages looked somewhat floppy and did not keep their shape.

As well as this, before the onset of preservatives that keep bread fresh, sliced bread went stale a lot faster than a traditional loaf you cut into.

Eventually, a pin was added which kept the loaf together better, and once the machine’s blades were improved, it became the huge tradition we know today.

Rationing efforts during the Second World War led to a ban on sliced bread because it went stale quicker. This received such a nationwide outcry that the ban lasted exactly two months.

Ever since then every innovation is considered the “greatest thing since sliced bread” because it is difficult to estimate just how much sliced bread changed the world.

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By | 2021-04-16T14:46:00+00:00 April 16th, 2021|Blog|Comments Off on Why Do We Compare Inventions To Sliced Bread?

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