York Population Displays Widespread Food Intolerance

York Population Displays Widespread Food Intolerance

The need for gluten free bread suppliers in the UK has been emphasised by a new survey on food intolerance in York.

A study by the Harrogate-based Free-from brand Kirsty’s has found that a third of people living in York has some form of food intolerance. This included people who had problems with lactose, gluten, dairy or wheat, the York Press reports.

The survey also revealed a huge increase in demand for ‘free from’ products, with one retailer seeing a 127 per cent rise in demand for them over the 12 months to January 2021.

Company founder Kirsty Henshaw said the figures demonstrated the “huge number” of people who can benefit from having ‘free from’ diets.

However, she suggested, the survey figure might actually understate the level of food intolerance, with many older people not realising they have a problem or putting their health problems down to conditions such as irritable bowel syndrome.

Explaining her theory on this point, Ms Henshaw said: “People sometimes feel like if they have always eaten white bread, it can’t be doing them any harm now.”

Ms Henshaw, who started her firm after discovering her so had a nut allergy, concluded: “I don’t think our meals need gluten, wheat or dairy to taste delicious, that’s why you’ll never find them in any of our recipes.”

The success of firms like Kirsty’s is an indicator of just how much the ‘free from’ movement has grown and how those purchasing bread in bulk for retail or other purposes will need to pay attention to the needs and wants of those seeking gluten-free options.

Among those needing a gluten free diet are those with Coeliac disease. According to Coeliac UK, this affects about one in 100 people in the UK. Those diagnosed with the condition need to be on a gluten-free diet for life.

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By | 2021-02-09T10:47:54+00:00 February 9th, 2021|Blog|Comments Off on York Population Displays Widespread Food Intolerance

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